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Jeremy Lin  May 2026
Prepared by Poto
Prepared by Poto · Confidential
Jeremy Lin
May 2026
Monthly Analytics Report — All Platforms
Total Posts
0
across all platforms
IG
26
TikTok
13
FB
13
YT
6
Threads
11
Overview
Month in Review
Analysis clips with stable performance on Instagram, TikTok, and Shorts. NYC NBA Store visit became the 4th most viewed short on YouTube, brought 2K+ followers.

Activity Summary

May was defined by consistent analysis clip performance and highlights from the NYC trip. The NYC NBA Store visit reached 768K views on Shorts — the 4th highest-viewed short on the channel ever — and drove 2,073 of the 3,481 new YouTube subscribers gained in May.

Instagram showed a significant follower drop on May 5–6 due to a platform-wide bot purge removing roughly 40K followers. Excluding that adjustment, organic follower gain for the month was approximately 17K. Own-initiated analysis clips drove more followers than the collab Knicks clip despite lower total views.

Had multiple collaborations and event-centric posts for AAPI Month including JLF, TAAF, Gold Gala, and AmaznHQ.

Gold Gala
May 9 — APAHM · Annual event for Asian Pacific American Heritage Month.
TAAF Award
May 14–15 — Heritage Summit · Jeremy won a 2026 TAAF Award at the 4th Annual Heritage Month Summit and Awards Dinner.
Content Mix — 26 Posts (IG)
Foundation11 posts
Lifestyle / Fun5 posts
Sports (Analysis)3 posts
Event3 posts
Collabs2 posts
Sponsored1 post
Charity1 post

Content Breakdown

Foundation
Lifestyle / Fun
Sports
Event
Collabs
Sponsored
Charity
Performance
Platform Overview
All platforms vs. monthly average. Click any card to jump to its full breakdown.
Instagram
+17% vs avg
Views (Reach)
13.1M
avg 11.2M  ·  +17%
Engagement
590.5K  +76%
TikTok
+26% vs avg
Views (Reach)
1.7M
avg 1.35M  ·  +26%
Engagement
216.5K  +111%
Facebook
-26% vs avg
Views (Reach)
2.67M
avg 3.6M  ·  -26%
Engagement
63.2K  +6%
YouTube
~7× avg
Views (Total)
1.24M
avg 153–210K  ·  ~7×
Long-Form Published
1 video
YT Shorts
76× best
Best Short (Views)
768K
avg 10K / short  ·  76×
Total Shorts Views
975.6K
NYC Store visit · 4th highest short ever
Threads
+54% vs avg
Views (Reach)
105K
avg 68.2K  ·  +54%
Engagement
7.1K  +221%
Highlights
Notable Content
Top-performing posts this month — reach vs. platform average.
NYC NBA Store
drop screenshot here
4th Highest Short Ever
NYC NBA Store Visit
4th highest view ever on Shorts, brought 2K+ followers on YouTube. 3rd best post this month on IG and FB. Had license issue on TikTok, where it likely would have performed well as well.
Shorts
768K
76× avg
IG
1.16M
FB
185K
Spurs vs Wolves G6
drop screenshot here
Best TikTok This Month
Spurs vs. Wolves G6 Recap
Still well performance on IG, Tik Tok, and Shorts. Higher engagement rates, share rates, and more followers gained on IG than collab Knicks analysis. Best post on Tik Tok this month.
IG
445K
TikTok
196K
Shorts
22.8K
FB
92K
Knicks Analysis
drop screenshot here
Collab with NBA
Knicks Analysis
Collab with NBA on IG. High views (2.2M) but less engagement rates, share rates, and less followers gained on IG than other analysis clips. 2nd best post on Tik Tok and Shorts this month.
IG
2.26M
TikTok
50.6K
Shorts
62.5K
FB
68.7K
Deep Dives
Platform Breakdown
Per-platform stats, top content, and strategic takeaways.

Performance

Reach (Views)13.1M  vs. avg 11.2M  +17%
Engagement590.5K  vs. avg 336K  +76%
Posts This Month26
Followers2,241,959
Takeaway: A huge drop in followers (40K) on May 5th and 6th as Instagram removed bots. Excluding that adjustment, we should be gaining 17K followers for May. Collab post with Leenda (2.5M), collab Knicks Analysis clip with NBA (2.2M), and NYC NBA Store visit (1.1M) had the most views, but our own analysis clips (Playoff intensity and Spurs vs Wolves G6 recap) helped gain the most followers (Around 3K each) despite receiving fewer views overall.

Top Posts

Knicks Analysis (NBA Collab)
drop screenshot
Top Reach This Month
Knicks Analysis (NBA Collab)
Views
2.3M
Interactions
103.6K
NYC KAT Jersey
drop screenshot
High Watch Time
NYC KAT Jersey
Views
1.2M
Shares
6,670
Spurs vs Wolves G6
drop screenshot
Top Follower Gain
Spurs vs. Wolves G6 Recap
Views
445K
Shares
8,078

Performance

Reach (Views)1.7M  vs. avg 1.35M  +26%
Engagement216.5K  vs. avg 102.6K  +111%
Posts This Month13
Takeaway: Analysis clips are stable forces to easily surpass average performance within Tik Tok's algorithm. NYC NBA Store had license issues, it was expected to perform well too. Kept gaining followers from previous successful trending clips and analysis clips.

Top Posts (Views)

avg per post: ~27.3K
90s Trend (end of Mar)
1.2M
537K this month
Spurs vs Wolves G6 Recap
196K
7.2× avg
Jollibee Review (Mar)
357K
57K this month
Knicks Analysis
50.6K
1.9× avg
Playoff Intensity Analysis
30K
1.1× avg

Performance

Reach (Views)2.67M  vs. avg 3.6M  -26%
Engagement63.2K  vs. avg 59.6K  +6%
Posts This Month13
Takeaway: Photos/ carousels still perform the best. But analysis clips and vlogs are better in bring in new followers.

Top Posts (Views + Follower Gain)

avg per post: ~139K
AAPI Carousel
203K
+20 followers
NYC NBA Store Visit
185K
+539 followers
Mother's Day
183K
+24 followers
Playoff Intensity
150K
+581 followers
Spurs vs Wolves G6 Recap
92K
+138 followers

Performance

Total Monthly Views1,240,937  vs. avg 153–210K  ~7×
Long-Form Published1 video (AMAZN HQ Recap — 17K)
New Subscribers+3,481
Takeaway: AMAZN HQ recap slightly under performed. But the channel itself got 1.2M views, 948K more than usual, mainly from shorts (975595 views, 78.7%). Followed by posts (227520 views, 18.3%) and long form (37235 views, 3%) The account gained 3,481 new followers in May, with 2,073 of them driven by the NYC NBA Store visit alone.

Views by Source

Shorts975,595  78.7%
Posts / Community227,520  18.3%
Long-Form37,235  3%

Performance

Total Shorts Views975,595
Best Short768K (NYC Store Visit)  76× avg
Shorts Published5
Takeaway: NYC NBA Store visit became the 4th highest views shorts. Vlogs are proved to be able to perform on YouTube. Analysis clips were also able to go above averages every time (Spurs vs Wolves G6 recap: 22K; Knicks Analysis: 62K)

Top Shorts (Views)

avg per short: 10K
NYC Store Visit (4th highest ever)
768K
76× avg
Knicks Analysis
62K
6.2× avg
Spurs vs Wolves G6 Recap
22K
2.2× avg

Top Short

NYC NBA Store Visit
drop screenshot
4th Highest Short Ever
NYC NBA Store Visit
Views
768K
vs avg
76×

Performance

Reach (Views)105K  vs. avg 68.2K  +54%
Engagement7,063  vs. avg 2.2K  +221%
Posts This Month11
Takeaway: Lifestyles / personal carousels content again topped the chart. If not in this category, posts in different topics or different format (single photo, reels) would be difficult to perform well like the breakdown videos do not perform as well, still gets some engagement but not as good of a chance.

Top Posts (Views)

avg per post: 11.6K
Novak Selfie Photo
28.8K
School Bus Outfit
27.2K
Mother's Day
13.9K

Top Posts

Novak Selfie Photo
drop screenshot
Top Post
Novak Selfie Photo
Views
28.8K
School Bus Outfit
drop screenshot
#2 This Month
School Bus Outfit
Views
27.2K
Deep Dive
Analysis Clip Performance
12 clips posted May 2026 — own-initiated vs. NBA collab. Click any row to expand.
IG Like Rate
6.3% own  vs 2.8% collab
Own posts engage at 2.3× the collab rate
Share Rate
0.76% own  vs 0.32% collab
Own posts shared 2.4× more per view
Comment Rate
0.067% own  vs 0.030% collab
Own posts generate 2.2× more discussion
Clip Type Total Views IG Like Rate Shares Comments Share Rate
  • Collab posts borrow views, not audience: Own-initiated clips average a 6.3% IG like rate and 0.76% share rate. Collab posts drop to 2.8% and 0.32% — a 55% and 68% gap respectively. The NBA audience shows up, watches, and leaves. Jeremy's own audience watches, shares, and argues about it. Raw views from a collab post don't convert to the same depth of engagement or follower growth.
  • ATO dominated across every platform: ATO Analysis was the top clip on TikTok (439K views), Facebook (290K), and Threads (16.6K), and ranked second on Instagram behind the Brunson collab's raw reach. It also set the all-time IG shares record at 35,400. On TikTok specifically, own-initiated clips averaged 191K views while collabs averaged 35K — ATO led that gap.
  • Top clip per platform:
    • Instagram Jalen Brunson collab — 2.43M views (highest raw reach, but ATO led on every engagement metric)
    • TikTok ATO Analysis — 439K views
    • Facebook ATO Analysis — 290K views
    • YT Shorts G2 Analysis — 102K views (licensing blocked several others)
    • Threads SportsCenter Debut — 30.4K views (only personality-driven clip; Threads doesn't reward breakdowns)
Foundation
JLF AAPI Month Collabs
Jeremy Lin Foundation — Asian American & Pacific Islander Heritage Month, May 2026
12
Posts Published
3 JLIN-initiated · 9 JLF collabs
1.28M
Total Views
14.9K
Total Likes
Best Post
Reflecting the Month
June 1st — end-of-month recap post
264.5K
Views
2.6K
Likes
Strategy
Key Takeaways
  • Analysis clips should initiated from our own account: Analysis on own account has higher shares rates, longer watch time, higher engagement rates, and most importantly, bringing us more followers than being a collaborator for the NBA. Initiating the content and collaboration request allows us to maximize the benefits of the analysis clips, driving growth on our account while leveraging the NBA account's audience and playoff traffic.
  • Analysis clips bring more followers than usual posts for us: Compared to regular posts with similar or higher views, analysis clips consistently generate more followers across IG, TikTok, Facebook, and Shorts, indicating a stronger follower conversion rate.
Prepared by Poto  ·  Jeremy Lin Analytics  ·  May 2026  ·  Confidential