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Jeremy Lin  March 2026
Prepared by Poto
Prepared by Poto · Confidential
Jeremy Lin
March 2026
Monthly Analytics Report — All Platforms
Posts Published
0
Overview
Month in Review
March was defined by one event — Jeremy's debut on the NBA on ESPN desk.

Activity Summary

Wasn't very active until the commentary show on the 25th. Overall above average performance on Instagram, TikTok, and Facebook. Significant performance on YouTube (606K vs. 153–210K average) driven by commentary vlogs and the ASW long-form vlog.

Threads performed surprisingly well thanks to the Jollibee review / Hong Kong–Macau trip and the Mohawk post. Interactions were above average, mainly driven by basketball fans from the Luka breakdown and Philippines fans from the Jollibee review.

ESPN
Commentary Appearance — March 25–27 · NBA on ESPN. Jeremy's Luka Doncic breakdown went viral during the appearance window, driving above-average performance across every platform. Fans and media immediately called for ESPN to hire him full-time.
Content Mix — 16 Posts
Lifestyle / Fun7 posts
Sports5 posts
Podcasts / Speaking4 posts
Collabs0 posts
Sponsored0 posts

Content Breakdown

Lifestyle / Fun
Sports
Podcasts / Speaking
Collabs
Sponsored
Performance
Platform Overview
All platforms vs. monthly average. Click any card to jump to its full breakdown.
Instagram
+17% vs avg
Views (Reach)
13.1M
avg 11.2M  ·  +17%
Engagement
535.5K  +199.5K
TikTok
+11% vs avg
Views (Reach)
1.5M
avg 1.35M  ·  +11%
Engagement
170.1K  +67.5K
Facebook
+19% vs avg
Views (Reach)
4.3M
avg 3.6M  ·  +19%
Engagement
59.4K  ~avg
YouTube
~3× avg
Views (Total)
606K
avg 153–210K  ·  ~3×
Long-Form Published
1 video
ASW Vlog 67K · Kings Documentary 94K
YT Shorts
13× avg
Best Short (Views)
129K
avg 10K / short  ·  13× avg
Total Shorts Views
~90K  9 published
NBA Today Day 2 Vlog · top short this month
Threads
+63% vs avg
Views (Reach)
468K
avg 287K  ·  +63%
Engagement
20.7K  +7.3K
All-time record post this month
X (Twitter)
Return
Views (Reach)
87K
No avg baseline — first post in 15 months
Engagement
1.4K
Luka Doncic replied · Reposted by major basketball media
Highlights
Notable Content
Top-performing posts this month — reach vs. platform average.
Luka Doncic Breakdown
drop screenshot here
Most Viral
Luka Doncic Breakdown
Went viral on Twitter during the ESPN week. Reposted by major basketball accounts. Fans demanded ESPN hire Jeremy full-time. Luka himself replied.
IG
877K
2.1× avg
TikTok
366K
13× avg
Twitter
87K
no baseline
Jollibee Review
drop screenshot here
Cultural Breakout
Jollibee Review
Part of the Hong Kong / Macau trip post. Became the most viewed post ever on Threads. Activated a massive Philippines and HK audience.
IG
875K
2.1× avg
TikTok
245K
9× avg
Threads
157K
14× avg
90s Trend
drop screenshot here
Trending Format
"What Were You Like in the 90s?"
Trend video that hit 1M views on Instagram. 2nd best Facebook post of the month. Broad appeal across age groups and fan demographics.
IG
1M
2.4× avg
TikTok
315K
12× avg
Facebook
812K
5.8× avg
Featured
Featured Content
One piece of content worth a closer look this month.
NBA on ESPN — Daily Vlogs
drop screenshot here
Event Series 3 Days IG · FB · TikTok · Shorts · Threads
NBA on ESPN Week — Daily Vlogs
Jeremy's commentary run on NBA on ESPN (March 25–27) generated 3 consecutive above-average vlog days across all 5 platforms — the first time a single event drove simultaneous results at this scale on IG, FB, TikTok, Shorts, and Threads.
above avg below avg
Day IG FB TikTok Shorts
Mar 25 (Day 1) 471K 294K 59K 13K
Mar 26 (Day 2)  Best 557K 155K 116K 128K
Mar 27 (Day 3) 334K 79K 64K 66K
Platform avg 415K 139K 27K 10K
Takeaway: All 3 vlogs outperformed platform averages simultaneously. Day 2 was the best vlog Jeremy has posted — 557K on IG, 128K on Shorts, 116K on TikTok. Event-based content is the highest-leverage format for multi-platform reach.
Deep Dives
Platform Breakdown
Per-platform stats, top content, and strategic takeaways.

Performance

Followers2,237,367
Reach (Views)13.1M  vs. avg 11.2M  +17%
Engagement535.5K  vs. avg 336K  +60%
Posts This Month16
Takeaway: Content tied to Jeremy's NBA career and nostalgic moments resonate most. Mohawk post and 90s trend tapped into shared memories. The Luka breakdown showed crossover appeal — reaching new audiences far beyond the existing fanbase.

Top Posts

Mohawk Hair Post
drop screenshot here
Top Reach
Mohawk Hair Post
Views
1.3M
3.1× avg
Interactions
97.5K
Shares
3,036
90s Trend
drop screenshot here
Trending Format
"What Were You Like in the 90s?"
Views
1.03M
2.5× avg
Interactions
44.5K
Watch Time
78d 18h
Luka Breakdown
drop screenshot here
Most Viral
Luka Breakdown
Views
877K
2.1× avg
Interactions
71.9K
Shares
10,651

Performance

Reach (Views)1.5M  vs. avg 1.35M  +11%
Engagement170.1K  vs. avg 102.6K  +66%
Posts This Month13
Takeaway: The 4+ minute Luka breakdown outperformed all short clips. Long-form analysis content has strong demand on TikTok — not just lifestyle or trending formats. This is a significant signal.

Top Posts (Views)

avg per post: 27.3K
Luka Breakdown
365.6K
13× avg
90s Trend
315.6K
12× avg
Jollibee Review
245.3K
9× avg
Day 2 Vlog
116K
4× avg
Day 1 Vlog
59K
2× avg

Performance

Reach (Views)4.3M  vs. avg 3.6M  +19%
Engagement59.4K  vs. avg 59.6K  ~avg
Posts This Month14
Takeaway: NBA Today vlogs and analysis underperformed — the format isn't trending on FB, and missing Chinese subtitles limited engagement. Still-photo posts perform best. The 90s trend was the exception — short, nostalgic, no language barrier needed.

Top Posts (Views)

avg per post: 139K
Mohawk Hair Post
853K
6.1× avg
90s Trend
812K
5.8× avg
Pickleball Lifestyle
664K
4.8× avg
Day 1 Vlog
294K
2.1× avg
Day 2 Vlog
155K
1.1× avg

Performance

Total Monthly Views606K  vs. avg 153–210K  ~3×
Long-Form Published1 (ASW Vlog)
Community Posts5
Takeaway: ASW Vlog's efficiency — 67K views in 2 weeks with a single promotion — proves event-based long-form content is the most scalable format on this channel. Channel continues to accumulate views on older videos organically.

Long-Form Videos

ASW Vlog
67K views
2 weeks old
Promoted once. Leveraged NBA All-Star Week traffic. Strong organic discovery from ASW-related searches.
JNC Recap76K views · 4 months old
Kings Documentary94K views · 5 months old

Performance

Shorts Published9
Avg Views / Short10K
Total Shorts Views~90K
Best Short129K (Day 2 Vlog)
Takeaway: Vlog clips are the top-performing Shorts format. Food reviews and trending clips also convert well. Day 1 Vlog underperformed due to licensing restrictions — the ceiling is higher when content isn't limited.

Top Shorts (Views)

avg per short: 10K
NBA Today Day 2 Vlog
129K
13× avg
Day 3 Vlog
66K
6.6× avg
Jollibee Review
29K
2.9× avg
Fun Pickleball Clip
26K
2.6× avg
Day 1 Vlog (license limit)
13K
1.3× avg

Performance

Reach (Views)468K  vs. avg 287K  +63%
Engagement20.7K  vs. avg 13.4K  +54%
Posts This Month11
All-Time Records2 set this month
Takeaway: Jollibee / HK Macau became the #1 most viewed post ever on Threads. Mohawk became #2. Threads has a large Philippines and Hong Kong user base — content that resonates culturally with Asia performs dramatically above average here.

Top Posts (Views)

avg per post: 11.4K
Jollibee / HK Trip  ALL-TIME #1
157K
14× avg
Mohawk Post  ALL-TIME #2
142K
12× avg
NBA Today Day 2 Vlog
59.8K
5× avg
Day 1 Vlog
3K
0.3× avg
Day 3 Vlog scheduled for April.

Performance

Posts This Month1
Last Active15 months ago
Luka Post Views87K
Likes1,200
Retweets126
Comments60
Takeaway: Twitter remains the primary platform for active NBA fan discussion. One post ignited a viral conversation — Luka Doncic replied, major sports accounts reposted, and high-profile NBA figures weighed in. The platform is a strong fit for analysis content.

Notable Responses

Luka Doncic — Direct Reply
"NBA main media needs more of you. That was great"
@JuicelinRT · Justin
"In under 5 min, J Lin just did more analyzing than First Take has in the last decade"
67K views · 42K likes
@JasonGor · Jason Gor
"Terrific breakdown. You're a natural communicating clearly and belong in the studio. I think you can have a successful career as an analyst or a coach."
Strategy
Key Takeaways
What March 2026 tells us — and what to prioritize next.
  • Analysis content has the highest ceiling. The Luka breakdown triggered viral distribution across all platforms, earned a direct reply from Luka Doncic, and prompted calls from fans and media for a permanent role. Jeremy's perspective on basketball is a format that doesn't have a ceiling — the demand is clear and it's largely untapped.
  • Event-based vlogs are the most efficient content to produce. All 3 ESPN week vlogs outperformed platform averages simultaneously. The ASW long-form vlog hit 67K views in 2 weeks with a single promotion. When Jeremy is at a high-profile event, vlogs are the default move.
  • Food and lifestyle content activates new audience segments. The Jollibee review became the #1 most viewed post ever on Threads and outperformed averages on every platform without a news hook. It reached Philippines and Hong Kong fans at a scale not seen before — this is a repeatable format, especially tied to international travel.
Audience Response
Fan Reactions
Selected comments from across platforms this month.
Twitter · @JuicelinRT
"In under 5 min, J Lin just did more analyzing than First Take has in the last decade"
67K views · 42K likes
Instagram · bloblemka
"We need more breakdowns like this in the nba, it makes the game a lot more enjoyable having this knowledge"
2,802 likes
Instagram · peace.madeit
"I seen enough, @espn give him a full time job now"
2,322 likes
Twitter · Luka Doncic
"NBA main media needs more of you. That was great"
Direct reply on the Luka breakdown post
Instagram · chinhkmin
"This is so clear. Never seen a better analysis on basketball 1:1 than this. Wish to learn more from you Jeremy."
404 likes
Twitter · @JasonGor
"Terrific breakdown. You're a natural communicating clearly and belong in the studio. I think you can have a successful career as an analyst or a coach."
Instagram · wudeg23
"That was one of the most clearly illustrated breakdowns JLin. Reminds me a bit of Kobe's Detail segments."
17 likes
Threads · jerrywon
"I'm so glad so many Asian kids will now see you in this new and amazing role and learn about the impact you had in basketball and for our community. Way to go Jeremy!"
267 likes
YouTube · @talaatisias3806
"First Asian commentator to American basketball. Good hire. I look forward to an interesting and different perspective to the game."
39 likes
Instagram · Hollywood Houngan
"My eyes have been opened. This is real analysis."
544 likes · 10K views
Twitter · Huge Beaumont
"Great stuff! We need you on a broadcast calling a game."
YouTube · @juliocastro5251
"We are two years apart and I remember being so hyped about you being in the NBA. You're an inspiration on many levels, wish continued success to you Jeremy Lin!"
125 likes
Prepared by Poto  ·  Jeremy Lin Analytics  ·  March 2026  ·  Confidential