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Jeremy Lin  June 2026
Prepared by Poto
Prepared by Poto · Confidential
Jeremy Lin
June 2026
Monthly Analytics Report — All Platforms
Total Posts
0
across all platforms
IG
29
TikTok
19
FB
21
YT
1
Threads
17
Overview
Month in Review

Activity Summary

Posts related to NBA finals are the main contributors, from breakdown clips to appearance and interviews in the show and in NYC, podcasts, match reaction posts. 15 out of 29 IG posts were in New York, 7 breakdown clips throughout the finals series.

ESPN NBA
June 4–13 — NBA Finals · Jeremy being a guest on ESPN NBA for the NBA final series.
Content Mix — 29 Posts (IG)
Sports12 posts
Lifestyle / Fun8 posts
Podcasts / Speaking4 posts
Collabs2 posts
Foundation2 posts
Sponsored1 post

Content Breakdown

Sports
Lifestyle / Fun
Podcasts / Speaking
Collabs
Foundation
Sponsored
Performance
Platform Overview
All platforms vs. monthly average. Click any card to jump to its full breakdown.
Instagram
+187% vs avg
Views (Reach)
32.1M
avg 11.2M  ·  +187%
Engagement
1.4M  +317%
TikTok
+315% vs avg
Views (Reach)
5.6M
avg 1.35M  ·  +315%
Engagement
513.3K  +400%
Facebook
+42% vs avg
Views (Reach)
5.1M
avg 3.6M  ·  +42%
Engagement
99.4K  +67%
YouTube
~8.8× avg
Views (Total)
1.6M
avg 153–210K  ·  ~8.8×
Long-Form Published
1 video
Grew 13K subscribers (normally 0–1K)
YT Shorts
12.5× best
Best Short (Views)
125K
avg 10K / short  ·  12.5×
Total Shorts Views
597.1K
G4 post game reaction · best short this month
Threads
+1366% vs avg
Views (Reach)
1M
avg 68.2K  ·  +1366%
Engagement
69.2K  +3045%
Highlights
Notable Content
Top-performing posts this month — reach vs. platform average.
GRWM Reel
drop screenshot here
Trending Format
GRWM Reel
1st time trying this kind of make up GRWM video, performed very well on Tik Tok and Threads. Also had good performance on IG. Triggered much higher interactions from female audiences than normal posts and potential new partnerships.
TikTok
2.8M
IG
851K
Threads
141K
FB
120.5K
Shorts
16K
NYC Vlog
drop screenshot here
All-Time Record
NYC Vlog
Gained a lot of traction and best performing Youtube video since 2017. Received a lot of positive comments. Rode the high of the Knicks even though the video was not necessarily on the Knicks. Shows his connection to New York is still very strong.
YouTube
700K
Deep Dives
Platform Breakdown
Per-platform stats, top content, and strategic takeaways.

Performance

Reach (Views)32.1M  vs. avg 11.2M  +187%
Engagement1.4M  vs. avg 336K  +317%
Posts This Month29
Followers2,274,081
Takeaway:
  • Attracted 30K+ followers (normally 10–20K, in a less active month it would be below 10K)
  • A couple of very high views collab posts (Jeremy showed love to Harper and KAT’s mom reported by ESPN and NBA on ESPN: 15.6M, Announcement of Jeremy being back in the garden: 7.3M, Fun skit from Leenda Dong: 3M)
  • Posts regarding Knicks, championship, NYC, Melo received high views for our own account (Knicks Champions post: 1.2M, Announcement of being in 7 PM in Brooklyn: 1.1M, reel with Spike Lee: 903K)
  • GWRM makeup reel (851K), 1v1 burger challenge (827K) as new approaches performed high above average. GWRM reel had the most shares this month
  • NBA final G2 analysis (684K) is the post which attracted 2nd most followers this month (957 new followers), only behind the 7PM in Brooklyn announcement. It is also the 2nd most shared content in June

Top Posts

Announcement of being in 7 PM in Brooklyn
drop screenshot
2.7× avg
Announcement of Being in 7 PM in Brooklyn
Views
1.1M
Interactions
92,427
Shares
5,686
GRWM Makeup Reel
drop screenshot
Most Shared
GRWM Makeup Reel
Views
852K
Interactions
46,808
Shares
9,330
NBA Final G2 Analysis SVP
drop screenshot
2nd Most Followers Gained
NBA Final G2 Analysis SVP
Views
684K
Interactions
44,535
Shares
5,934

Performance

Reach (Views)5.6M  vs. avg 1.35M  +315%
Engagement513.3K  vs. avg 102.6K  +400%
Posts This Month19
Takeaway:
  • Grew around 20K followers (normally 0–5K), 16K were from the GRWM makeup reel
  • GRWM makeup reel as a new type of content is most successful on Tik Tok with 2.8M views, 244K likes, and received comments from Tik Tok’s official account, Sephora, Nars Cosmetics, One Size Beauty, Laura Mercier, and Jordyn Wood
  • Championship post had 406K views, made use of the traffic from the event
  • Posts regarding Knicks, championship, NYC, Melo received above the average views in general

Top Posts (Views)

avg per post: ~27.3K
GRWM Makeup Reel
2.8M
102.6× avg
Knicks OG Game Winner
406K
14.9× avg
NBA G2 Analytics
309K
11.3× avg
G4 Post Game Reaction
197K
7.2× avg
Spike Lee Reel
185K
6.8× avg

Top Posts (Screenshots)

GRWM Makeup Reel
drop screenshot
102.6× avg
GRWM Makeup Reel
Views
2.8M
Knicks OG Game Winner
drop screenshot
14.9× avg
Knicks OG Game Winner
Views
406K
NBA G2 Analytics
drop screenshot
11.3× avg
NBA G2 Analytics
Views
309K

Performance

Reach (Views)5.1M  vs. avg 3.6M  +42%
Engagement99.4K  vs. avg ~59.6K  +67%
Posts This Month21
Takeaway:
  • Posts regarding Knicks, championship, NYC, Melo received above the average views in general
  • Announcement of being in 7 PM in Brooklyn had 584K views
  • Horizontal ESPN show analytics clips started to receive more views than vertical ones. Debut on SVP’s SportsCenter show: 275K views, Adjustments for Spurs for G2: 295K views
  • GRWM makeup reel performed average on Facebook, higher engagement than usual

Top Posts (Views)

avg per post: ~139K
Announcement of Being in 7 PM in Brooklyn
584K
4.2× avg
Adjustments for Spurs for G2
295K
2.1× avg
Spike Lee Reel
285K
2.1× avg
Debut on SVP Show
275K
2.0× avg
S/o to Immigrant Mothers
242K
1.7× avg

Performance

Total Monthly Views1.6M  vs. avg 153–210K  ~8.8×
Videos Published1
New Subscribers+13K (normally 0–1K)
Takeaway: Most viewed long-form video since 2017. It attracted a lot of attention from fans in NYC. Fans started to realize Jeremy actually supports the Knicks from this Vlog.

Top Video

NYC Vlog
drop screenshot
Best Since 2017
NYC Vlog
Views
700K
Likes
18K
New Subs
8.2K

Performance

Total Shorts Views597.1K
Best Short125K (G4 Post Game Reaction)  12.5× avg
Shorts Published12
Takeaway: NBA finals related shorts performed the best. GRWM performed slightly above average, not as viral as on Tik Tok.

Top Shorts (Views)

avg per short: 10K
G4 Post Game Reaction
125K
12.5× avg
G2 Post Game Reaction
105K
10.5× avg
Spike Lee Reel
47K
4.7× avg
S/o to Immigrant Mothers
28K
2.8× avg
Offensive Execution in G1/2 (license limit)
27K
2.7× avg

Performance

Reach (Views)1M  vs. avg 68.2K  +1366%
Engagement69.2K  vs. avg 2.2K  +3045%
Posts This Month17
Takeaway:
  • Grew around 20K followers (normally 0–1K)
  • Announcement of being in 7 PM in Brooklyn is the most viewed post in 90 days with 184K views
  • GRWM makeup reel also had a top-level performance on Threads with 141K views, can test more in the future
  • Posts regarding Knicks, championship, NYC, Melo received a much higher above-average views in general, suggesting that Threads, as a text-first and conversation-driven platform, is increasingly becoming the primary hub for real-time discussions during major sporting events

Top Posts (Views)

avg per post: 11.6K
Announcement of Being in 7 PM in Brooklyn (most viewed in 90 days)
185K
15.9× avg
GRWM Makeup Reel
141K
12.2× avg
Knicks OG Game Winner
57.5K
5.0× avg
Strategy
Key Takeaways
  • GRWM makeup reel is a new content direction: Attracted more female viewers and followers than ever. (On TikTok, usually the split is 75% male, 25% female, but this post was 60% male, 40% female.) The novelty of the concept, combined with Jeremy's funny mistakes highlighted in the beginning and authentic reactions, made the content highly engaging. This format of casually talking to camera while doing something shows strong potential for future testing.
  • Threads is a hub for live sports discussions we can utilize: Heavy posting throughout the NBA Finals capitalized on traffic from the event, resulting in above-average performance across platforms. Performance on Threads was even stronger, highlighting the platform's growing role as a destination for real-time, text-based conversations before, during, and after major sporting events. This suggests Threads is increasingly fulfilling part of the role traditionally associated with Twitter/X for live sports discussion and fan interaction. Could be something more to build as broadcasting/commentating becomes a bigger role.
Prepared by Poto  ·  Jeremy Lin Analytics  ·  June 2026  ·  Confidential