← All Reports
Jeremy Lin  July 2026
Prepared by Poto
Prepared by Poto · Confidential
Jeremy Lin
July 2026
Monthly Analytics Report — All Platforms
Total Posts
0
across all platforms
IG
26
TikTok
9
FB
18
YT
1
Shorts
3
Threads
18
Overview
Month in Review

Activity Summary

Passion 24 promotion started on July 1st, posts were mainly on IG, some also on FB and Threads. Nextgen Camp content started on the 23th. The camp ends on the 26th but more content are on the line.

Passion 24
July 1 — ongoing · Passion 24 果力水 promotion series launched in July, with more promotional content planned throughout August and September.
NextGen Camp
July 23 — ongoing · The 2026 JLIN NextGen Camp started on July 25th, with main event content released from July 23rd (trailer) through July 29th (camp conclusion), followed by more content to come.
Content Mix — 26 Posts (IG)
Sponsored10 posts
NextGen Camp8 posts
Lifestyle / Fun3 posts
Sports2 posts
Collabs2 posts
Podcasts / Speaking1 post

Content Breakdown

Sponsored
NextGen Camp
Lifestyle / Fun
Sports
Collabs
Podcasts / Speaking
Performance
Platform Overview
All platforms vs. monthly average. Click any card to jump to its full breakdown.
Instagram
+39% vs avg
Views (Reach)
15.6M
avg 11.2M  ·  +39%
Engagement
455.1K  +35%
TikTok
−72% vs avg
Views (Reach)
375.2K
avg 1.35M  ·  −72%
Engagement
37.9K  −63%
Facebook
−58% vs avg
Views (Reach)
1.5M
avg 3.6M  ·  −58%
Engagement
25.6K  −57%
YouTube
~2.4× avg
Views (Total)
438K
avg 153–210K  ·  ~2.4×
Long-Form Published
1 video
Pickleball tournament · 29.7K views, 550 likes
YT Shorts
0.6× best
Best Short (Views)
5.9K
avg 10K / short  ·  0.6×
Total Shorts Views
70.8K
Nextgen Camp day 1 recap · best short this month
Threads
1M+ Record
Views (Reach)
1.1M
avg 68.2K  ·  +1513%
Engagement
55K  +2400%
Highlights
Notable Content
Top-performing posts this month — reach vs. platform average.
Xtep collection release
drop screenshot here
Sponsor Standout
Xtep Collection Release
High-quality visuals featuring Jeremy in a strong and polished way besides the apparels. In a busy month of events and sponsor activities, this post stood out as a valuable Jeremy lifestyle piece, despite being sponsor-related.
IG
438K
3rd most viewed · 1K+ followers
FB
93.6K
2nd most viewed
TikTok
8,227
4th most viewed
Threads
9.6K
6th most viewed
Comment on LeBron
drop screenshot here
Top Threads Post
Comment on LeBron
Based on last month’s insights, we adapted Jeremy’s story into live commentary-style Threads posts. This approach became the most-viewed post this month and would likely perform well on Twitter/X as well if posted there.
Threads
77.4K
6.7× avg
IG Story
27.1K
PS24 teaser Jeremy speaking
drop screenshot here
Most Viewed
PS24 Teaser — Jeremy Speaking
One of the few Jeremy speaking clips posted from our own account. Became the #1 original post on Instagram, Facebook. However, after the PS24 reveal, some felt the buildup created expectations that were too high, similar to LeBron’s approach.
IG
982K
2.4× avg
FB
364.7K
2.6× avg
Deep Dives
Platform Breakdown
Per-platform stats, top content, and strategic takeaways.

Performance

Reach (Views)15.6M  vs. avg 11.2M  +39%
Engagement455.1K  vs. avg 336K  +35%
Posts This Month26 (11 collab)
Followers2,274,261
Takeaway: Camp recap content performed average, with more speaking/funny clips expected to drive engagement. PS24 teaser of Jeremy hinting at something big coming tomorrow received the most views and follower growth (4364 new followers), while the Xtep apparel post ranked 2nd in followers generation (1139 new followers). Other PS24 content mainly targeted Taiwan audiences with limited reach elsewhere. More casual, funny, and lifestyle content is needed moving forward.

Top Posts

PS24 teaser with Jeremy speaking
drop screenshot
2.4× avg
PS24 Teaser with Jeremy Speaking
Views
982.1K
Interactions
48K
Shares
3,267
Nextgen Camp media photo
drop screenshot
1.3× avg
Nextgen Camp Media Photo
Views
527.8K
Interactions
14.3K
Shares
167
Xtep collection release
drop screenshot
2nd Most Followers Gained
Xtep Collection Release
Views
437.2K
Interactions
22.1K
Shares
318

Performance

Reach (Views)375.2K  vs. avg 1.35M  −72%
Engagement37.9K  vs. avg 102.6K  −63%
Posts This Month9
Takeaway: A relatively quiet month. PS 24 content wasn’t published on Tik Tok at all. Camp content wasn’t the ideal type of content on Tik Tok either. Almost all posts were photo posts. More Reels/TikTok-style short-form videos are needed to drive viral reach and stronger engagement.

Top Posts (Views)

avg per post: ~27.3K
Singapore Recap
11.2K
0.4× avg
Nextgen Camp Media Photos
8,329
0.3× avg
Nextgen Camp Day 3
8,301
0.3× avg
Xtep Collection
8,181
0.3× avg

Performance

Reach (Views)1.5M  vs. avg 3.6M  −58%
Engagement25.6K  vs. avg ~59.6K  −57%
Posts This Month16 (2 collab)
Takeaway: PS24 teaser with Jeremy speaking had the most views, triggering attention from loyal fans similar to Instagram. Followed by photo carousels like Singapore recap and Xtep collection release. Nextgen camp content normally perform mediocre on Facebook too. As the content primarily focuses on Asian American audiences rather than Chinese-speaking followers.

Top Posts (Views)

avg per post: ~139K
PS 24 Teaser with Jeremy Speaking
364.2K
2.6× avg
Singapore Recap
120K
0.9× avg
Xtep Collection Release
93.5K
0.7× avg
PS 24 Costco Announcement
68.6K
0.5× avg

Top Posts (Screenshots)

PS 24 teaser with Jeremy speaking
drop screenshot
2.6× avg
PS 24 Teaser with Jeremy Speaking
Views
364.2K
Singapore Recap
drop screenshot
0.9× avg
Singapore Recap
Views
120K
Xtep collection release
drop screenshot
0.7× avg
Xtep Collection Release
Views
93.5K
PS 24 Costco announcement
drop screenshot
0.5× avg
PS 24 Costco Announcement
Views
68.6K

Performance

Total Monthly Views438,029  vs. avg 153–210K  ~2.4×
Videos Published1
New Subscribers+131
Takeaway: This long-form video mainly target pickleball fans as the majority of the video is playing pickleball. A test to gauge the size of this fan group within Jeremy’s subscribers. (gained 131 followers)

Top Video

Pickleball Vlog
drop screenshot
Audience Test
Pickleball Tournament
Views
29.7K
Likes
550
New Subs
131

Performance

Total Shorts Views70.8K
Best Short5.9K (Nextgen Camp Day 1 Recap)  0.6× avg
Shorts Published3
Takeaway: Neither PS24 clips and Nextgen day 1 recap were ideal content for shorts. Also need more speaking / funny clips like Tik Tok.

Top Shorts (Views)

avg per short: 10K
Nextgen Camp Day 1 Recap
5.9K
0.6× avg
PS24 1st Week Sales Number
5.3K
0.5× avg
PS 24 Costco Announcement
4K
0.4× avg

Performance

Reach (Views)1.1M  vs. avg 68.2K  +1513%
Engagement55K  vs. avg 2.2K  +2400%
Posts This Month18
Milestone1M+ views on Threads
Takeaway: The amount of view thanks to the constant engagements with the fans for PS24 promotion. Comments, reposts with fans’ post created huge traffics on Threads this month. The hashtag of 果力水 (PS24) has almost 580K views on Threads. Also tried live commenting by posting the text of Jeremy’s IG story’s comment on Lebron, ended up being the top performing post this month. Gained 6K new followers this month.

Top Posts (Views)

avg per post: 11.6K
Comment on LeBron
77.4K
6.7× avg
PS24 1st Week Sales Number
45K
3.9× avg
1v1 Burger Challenge
20.7K
1.8× avg
Repost on Fan Buying PS24 in Costco
17.4K
1.5× avg
Strategy
Key Takeaways
  • Can keep releasing text-based content for Threads: Our Threads strategy this month, using Jeremy’s IG story reactions to LeBron’s decision-making on Threads as text proved successful. We can continue exploring similar approaches on suitable topics.
  • PS24 release strategy: mixed reactions: Jeremy’s speaking clip teaser for PS24 had the most view on Instagram and Facebook this month. However, some comments questioned the strategy of building high anticipation for a sponsor announcement, comparing it to LeBron’s approach, which Jeremy had also criticized earlier this month. The teaser also attracted 4K+ new IG followers, many of whom were expecting bigger news before seeing the PS24 release.
Prepared by Poto  ·  Jeremy Lin Analytics  ·  July 2026  ·  Confidential