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Jeremy Lin  April 2026
Prepared by Poto
Prepared by Poto · Confidential
Jeremy Lin
April 2026
Monthly Analytics Report — All Platforms
Total Posts
0
across all platforms
IG
9
TikTok
6
FB
8
YT
6
Threads
6
Overview
Month in Review
April was anchored by two events: the AMAZN HQ Showcase and the all-time shares record set by the ATO clip.

Activity Summary

April was defined by two standout moments. The Jay Chou collab drove 4.8M views on Instagram — the highest-reaching post of the month — activating Chinese-speaking audiences across Asia and the diaspora at a scale that organic content alone rarely reaches. The ATO clip set a new all-time shares record with 31,224 shares, the most shared piece of content in account history.

Facebook reach was down this month, though engagement was up 47%. Facebook's audience tends to respond most strongly to content that feels personal or includes Chinese captions — this month's posts were solid but may not have had that framing around them. It's less about content type and more about context and accessibility for that specific audience. YouTube continued to accumulate views across the library without any new uploads, reinforcing the compounding value of the back catalog.

AMAZN HQ
Showcase Event — April 25–26 · Two-day event at Amazon HQ. Jeremy's participation drove consistent above-average performance on Facebook and Instagram. Event-based content continues to be a reliable multi-platform traffic driver.
Content Mix — 9 Unique Posts (IG)
Sports3 posts
Lifestyle / Fun2 posts
Collabs2 posts
Sponsored2 posts

Content Breakdown

Sports
Lifestyle / Fun
Collabs
Sponsored
Performance
Platform Overview
All platforms vs. monthly average. Click any card to jump to its full breakdown.
Instagram
~avg reach
Views (Reach)
11.3M
avg 11.2M  ·  +1%
Engagement
494.7K  +47%
TikTok
-4% vs avg
Views (Reach)
1.3M
avg 1.35M  ·  -4%
Engagement
126.3K  +23%
Facebook
-30% vs avg
Views (Reach)
2.53M
avg 3.6M  ·  -30%
Engagement
87.7K  +47%
YouTube
~3× avg
Views (Total)
565K
avg 153–210K  ·  ~3×
Long-Form Published
0 videos
Library accumulation · no new uploads
YT Shorts
2.8× best
Best Short (Views)
28K
avg 10K / short  ·  2.8×
Total Shorts Views
413K
ATO clip · top short this month
Threads
Views (Reach)
56K
Engagement
2.6K  6 posts
X (Twitter)
Residual
Views (Reach)
16.9K
No posts published this month
Posts
0
March Luka post still accumulating
Highlights
Notable Content
Top-performing posts this month — reach vs. platform average.
Jay Chou Collab
drop screenshot here
Top Reach This Month
Jay Chou Collab
The highest-reaching post of the month. Activated Chinese-speaking fans across Asia and the diaspora at a scale not seen before. Cultural collabs with global icons are a different tier of content.
IG
4.8M
top post
ATO Clip
drop screenshot here
All-Time Record Shares
ATO Clip
Set the all-time shares record for the account — 31,224 shares. Performed above average on both Instagram and TikTok. The most shared piece of content in account history.
IG
1.5M
31,224 shares
TikTok
382K
3.7× avg
Orlando Defense
drop screenshot here
High Shares
Orlando Defense Breakdown
Above-average performance on both Instagram and Facebook. Basketball analysis continues to drive strong cross-platform reach — particularly with fan audiences outside the core base.
IG
570K
above avg
Facebook
120.3K
above avg
Deep Dives
Platform Breakdown
Per-platform stats, top content, and strategic takeaways.

Performance

Reach (Views)11.3M  vs. avg 11.2M  +1%
Engagement494.7K  vs. avg 336K  +47%
Posts This Month9
Takeaway: The Jay Chou collab drove 4.8M views. Analysis clips generated a high interaction rate relative to average. 44.9K new followers gained in April — more than half came from the two analysis pieces alone (20K and 7.2K respectively). Analysis clips received strong praise in the comments, and the ATO clip set the all-time shares record for the account.

Top Posts

Jay Chou Collab
drop screenshot
Top Reach This Month
Jay Chou Collab
Views
4.8M
ATO Clip
drop screenshot
All-Time Record Shares
ATO Clip
Views
1.5M
Shares
31.2K
Orlando Defense
drop screenshot
High Shares
Orlando Defense
Views
570K

Performance

Reach (Views)1.3M  vs. avg 1.35M  -4%
Engagement126.3K  vs. avg 102.6K  +23%
Takeaway: Gained 10K followers from the two analysis clips, with very high engagement rates across the board. The 90s trend from late March continued accumulating views this month, reaching 751K total — proving that joining a trend can generate sustained organic traffic well past the original post date.

Top Posts (Views)

avg per post: ~27K
90s Trend
751K
28× avg
ATO Clip
382K
14× avg

Performance

Reach (Views)2.53M  vs. avg 3.6M  -30%
Engagement87.7K  vs. avg 59.6K  +47%
Takeaway: Only 3 posts surpassed 100K views: the two analysis clips and the AMAZN HQ showcase recap. The analysis reels performed okay but didn't include Chinese subtitles, which limits reach with the core Facebook audience. The AMAZN recap also wasn't intended for Chinese speakers, but it still outperformed other brand-adjacent posts (JLIN 6, Palladium, GQ photos) — likely because it feels more personal to Jeremy rather than promotional.

Top Posts (Views)

avg per post: ~139K
ATO Clip
227.8K
top post
AMAZN HQ Showcase
139.1K
above avg
Orlando Defense
120.3K
above avg

Performance

Total Monthly Views565,595  vs. avg 153–210K  ~3×
Long-Form Published0 videos
Channel Views SourceLibrary accumulation
Takeaway: No long-form content posted this month. Views came entirely from prior content — Harvard Highlights, ASW Vlog, and Shorts accumulation. The library continues to compound on its own, which makes every future upload more valuable as the base grows.

Library Performance

No new long-form videos published in April. All 565K views came from the existing library.
~3× average monthly views with 0 new content.
Kings DocumentaryStill accumulating · 6 months old
JNC RecapStill accumulating · 5 months old
ASW VlogStill accumulating · 1 month old

Performance

Total Shorts Views413,912
Best Short28K (ATO Clip)
Best vs. Avg2.8× avg (10K)
Takeaway: Nearly half of total Shorts views came from March's ESPN vlogs still accumulating — Day 2 drove 173.9K and Day 3 drove 32.2K this month. The ATO analysis was the first analysis content on Shorts and performed well. The Orlando defense analysis was blocked entirely due to licensing, which capped its potential. Need to be mindful of licensing when publishing analysis clips to Shorts.

Top Short

avg per short: 10K
ATO Clip
28K
2.8× avg

Performance

Reach (Views)56K  vs. avg 287K  -80%
Engagement2.6K  vs. avg 13.4K
Posts This Month6  (vs. 11 in March)
Takeaway: None of the posts made a hit this month, similar to Facebook. The content wasn't the ideal type for Threads — not personal enough, not funny, not click-bait enough. That said, patterns on this platform are still not fully clear: only Day 2 of the ESPN vlogs went viral while the others didn't, the 90s trend only got 5.8K views, and Jay Chou content only performed mediocre despite doing well on other platforms. What does tend to work: carousels, more personal content, content referencing Macau, Taiwan, and Hong Kong, and NBA-related posts. The platform average for Threads may also need to be recalibrated — the current 287K baseline may no longer reflect the norm.

Context

March vs. April comparison
March: 11 posts → 468K reach, 20.7K engagement — driven by Jollibee / HK trip and the Mohawk post, both of which activated large Philippines and Hong Kong audiences.
April: 6 posts → 56K reach, 2.6K engagement — no equivalent cultural anchor.
Threads performs at a different ceiling when content activates diaspora and international audiences. April lacked that trigger.

Performance

Posts This Month0
Residual Views16,962
SourceMarch Luka post, still accumulating
Takeaway: No new posts in April. The 16.9K views are residual from March's Luka Doncic breakdown, which continues to surface in recommendations. Twitter remains a high-leverage platform for basketball analysis content whenever Jeremy is active.

March Luka Post (Still Active)

Luka Doncic — Direct Reply
"NBA main media needs more of you. That was great"
From the March breakdown · post still circulating
The March post generated 87K views and continues to accumulate. Analysis content has a long tail on Twitter — it does not expire at the same rate as lifestyle posts.
Strategy
Key Takeaways
What April 2026 tells us — and what to prioritize next.
  • Evergreen brand posts are not driving meaningful performance. Posts created around brand partnerships or promotional content (GQ photo sets, JLIN 6, Palladium) are difficult to perform well and mainly serve to keep the account active. They tend to feel too promotional or not personal enough to resonate. These still have a role in maintaining posting cadence, but shouldn't be counted on for reach or engagement growth.
  • Analysis clips are proving themselves as a repeatable format. After the NBA commentating run in March, April confirmed people continue to enjoy this type of content from Jeremy outside a formal broadcast setting. The ATO clip outperformed the Magic defense clip — likely due to topic selection, the opening hook, and video length. Both still performed above average across all platforms. Going forward: test stronger hooks, keep breakdowns more condensed, and continue exploring topics through polls and trending conversations to build on what's working.
  • Platform patterns are still forming — especially on Threads. Threads reach varied significantly without a clear predictive pattern: only one of the ESPN vlogs went viral, and content that performed well elsewhere (Jay Chou, 90s trend) underperformed here. Carousels, personal content, and posts referencing Macau, Taiwan, and Hong Kong tend to do better. The 287K monthly average may also need to be recalibrated to reflect current reality.
Prepared by Poto  ·  Jeremy Lin Analytics  ·  April 2026  ·  Confidential