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Jeremy Lin  April 2026
Prepared by Poto
Prepared by Poto · Confidential
Jeremy Lin
April 2026
Monthly Analytics Report — All Platforms
Total Posts
0
across all platforms
IG
9
TikTok
6
FB
8
YT
6
Threads
6
Overview
Month in Review
April was defined by two standout moments — the Jay Chou collab and the ATO clip's all-time shares record.

Activity Summary

April was defined by two standout moments. The Jay Chou collab drove 4.8M views on Instagram — the highest-reaching post of the month — activating Chinese-speaking audiences across Asia. The ATO clip set a new all-time shares record with 31,224 shares, the most shared piece of content on Instagram.

Tried new type of content: analysis pieces, and received positive feedback — high views, high engagements, and a lot of follows generated. But low on lifestyle/personal content this month.

AMAZN HQ
Showcase Event — April 25–26 · Meaningful event, led to 1 recap carousel, 1 Vlog, and 1 brand account post. Helpful for Jeremy's personal brand.
Content Mix — 9 Unique Posts (IG)
Sports3 posts
Lifestyle / Fun2 posts
Collabs2 posts
Sponsored2 posts

Content Breakdown

Sports
Lifestyle / Fun
Collabs
Sponsored
Performance
Platform Overview
All platforms vs. monthly average. Click any card to jump to its full breakdown.
Instagram
~avg reach
Views (Reach)
11.3M
avg 11.2M  ·  +1%
Engagement
494.7K  +47%
TikTok
-4% vs avg
Views (Reach)
1.3M
avg 1.35M  ·  -4%
Engagement
126.3K  +23%
Facebook
-30% vs avg
Views (Reach)
2.53M
avg 3.6M  ·  -30%
Engagement
87.7K  +47%
YouTube
~3× avg
Views (Total)
565K
avg 153–210K  ·  ~3×
Long-Form Published
0 videos
Library accumulation · no new uploads
YT Shorts
2.8× best
Best Short (Views)
28K
avg 10K / short  ·  2.8×
Total Shorts Views
413K
ATO clip · top short this month
Threads
-18% vs avg
Views (Reach)
56K
Engagement
2.6K  6 posts
X (Twitter)
Residual
Views (Reach)
16.9K
No posts published this month
Posts
0
March Luka post still accumulating
Highlights
Notable Content
Top-performing posts this month — reach vs. platform average.
ATO Clip
drop screenshot here
All-Time Record Shares
Nick Nurse ATO Analysis Clip
1st analysis short clip, received well performance and feedback on IG, TT, Shorts. Did okay on FB as well. The level of analysis and design of the graphics received positive feedback.
IG
1.6M
31,224 shares
TikTok
384K
Shorts
28K
highest this month
Orlando Defense
drop screenshot here
High Shares
Orlando Defense Analysis Clip
Another analysis clip. Also above average performance. Again showcases the potential for this type of content. But need to be aware of how easy it is for casual or non-fans to understand, based on feedback from Malika. Had license issue on Shorts.
IG
570K
TikTok
135K
FB
120.8K
AMAZN HQ Recap
drop screenshot here
Event Content
AMAZN HQ Recap
Another AMAZN HQ event. Helpful for Jeremy's personal brand in the English social media world and especially in Asian communities.
IG
463K
FB
139.2K
TikTok
16K
Deep Dives
Platform Breakdown
Per-platform stats, top content, and strategic takeaways.

Performance

Reach (Views)11.3M  vs. avg 11.2M  +1%
Engagement494.7K  vs. avg 336K  +47%
Posts This Month9
Takeaway: Collab post with Jay Chou had 4.8M views. The analysis clips generally receive high interaction rate vs average. 44.9K more followers generated in April, more than half are from the two analysis pieces (20K and 7.2K). Analysis clips received high praise through the comments and the ATO clip has the highest shares of all time.

Top Posts

Jay Chou Collab
drop screenshot
Top Reach This Month
Jay Chou Collab
Views
4.8M
ATO Clip
drop screenshot
All-Time Record Shares
ATO Clip
Views
1.5M
Shares
31.2K
Orlando Defense
drop screenshot
High Shares
Orlando Defense
Views
570K

Performance

Reach (Views)1.3M  vs. avg 1.35M  -4%
Engagement126.3K  vs. avg 102.6K  +23%
Posts This Month6
Takeaway: Gained 10K followers from the 2 analysis clips. Also very high engagement rates. 90s trend from March 29th reached 751K views, received another 300K+ views this month. Proves that joining a trend can definitely receive extra organic traffic from the platform.

Top Posts (Views)

avg per post: ~27K
90s Trend (from Mar 29)
751K
28× avg
Nick Nurse ATO Analysis
382K
14× avg
Orlando Defense Analysis
135K
5× avg
UConn Game Reaction
31.2K
1.1× avg

Performance

Reach (Views)2.53M  vs. avg 3.6M  -30%
Engagement87.7K  vs. avg 59.6K  +47%
Posts This Month8
Takeaway: Only 3 posts surpassed 100K: 2 analysis clips and AMAZN HQ Showcase recap. Analysis reels did ok but didn't have Chinese subtitles, and not the best format on FB. AMAZN HQ recap post is not intended for Chinese speakers so didn't have Chinese captions. Nevertheless, it still outperformed other posts created by us (JLIN 6, Palladium, GQ photos), as it is more closely related to Jeremy himself and feel more personal.

Top Posts (Views)

avg per post: ~139K
ATO Clip
227.8K
top post
AMAZN HQ Showcase
139.1K
~avg
Orlando Defense Analysis
120.3K
JLIN 6
72.5K
Palladium
71.3K

Performance

Total Monthly Views565,595  vs. avg 153–210K  ~3×
Long-Form Published0 videos
Channel Views SourceLibrary accumulation
Takeaway: No long form posted this month, but views from past month's content — Harvard Highlights, ASW Vlog, and Shorts.

Library Performance

No new long-form videos published in April. All 565K views came from the existing library.
~3× average monthly views with 0 new content.

Performance

Total Shorts Views413,912
Best Short28K (ATO Clip)  2.8× avg
Shorts Published2
Takeaway: Nearly half of the views comes from ESPN Vlogs last month: Day 2: 173.9K. Day 3: 32.2K. The Orlando defense analysis got completely blocked for license issue.

Top Shorts (Views)

avg per short: 10K
Day 2 Vlog (March · 173.9K this month)
283K
total
Nick Nurse ATO Analysis
28K
2.8× avg
Day 3 Vlog (March · 32.2K this month)
90K
total
UConn Game Reaction
15K
1.5× avg

Performance

Reach (Views)56K  vs. avg 68.2K  -18%
Engagement2.6K  vs. avg 2.2K  +18%
Posts This Month6
Takeaway: None of the posts made a hit, similar to Facebook. All posts are not the ideal type for Threads: not personal enough, not funny, not click-baited enough. But in general, patterns are still not 100% clear on Threads. (e.g. only Day 2 of ESPN vlogs went viral out of the vlogs, the 90s trend only have 5.8K views, photos with F4 and Jin only have 6.2K views, photos and videos with Jay Chou only perform mediocre.) As for now, carousels, more personal content, content mentioning Macao, Taiwan, and Hong Kong, and NBA related content tends to do well.

Top Posts (Views)

avg per post: 11.6K
Nick Nurse ATO Analysis
16.2K
Orlando Defense Analysis
10K
Jay Chou Collab
8.1K
GQ Photos
5.3K

Performance

Posts This Month0
Residual Views16,962
SourceMarch Luka post, still accumulating
Takeaway: N/A
Strategy
Key Takeaways
  • This month's Evergreen posts. This month's evergreen posts — GQ photo sets, JLIN 6 sets, Palladium — mainly served to keep the account active, felt too promotional/not personal enough. Did not drive high engagement growth but can continue to have as brand partnerships are needed — potentially need new angles for them if brand is looking for them to do well.
  • Analysis clips. Analysis content continued to perform well after the NBA commentating content showing that people continue to enjoy this content from Jeremy even outside the formal setting of the NBA. The ATO video performed better than the Magic defense video and could be due to several reasons — topic selection, beginning hook, length of video. Both still performed well compared to average performance on all platforms. For future videos, look into stronger hooks to reel a viewer in (we can continue to share examples and help brainstorm), have more condensed breakdowns, and continue testing different topics people want to hear through polls, trending topics.
Prepared by Poto  ·  Jeremy Lin Analytics  ·  April 2026  ·  Confidential